Revenue Management: What It Is and How It Works

Revenue management is the act of using statistics and operational data to enable hoteliers to forecast their guests’ behavior. The information helps one to make informed judgments about pricing and distribution methods. The primary aim of revenue management is to have the room available for the proper person at the right time and location. You […]
4 main distribution channels in hotel industry

Hotel distribution strategy is a policy of issuing out hotel rooms via different channels with the aim of maximising the profits. When settling for a distribution channel, you may decide how to bring more revenue to the hotel. There are numerous ways to distribute your service within the hotel industry and identify which hotel channels […]
8 steps to improve guest experience in your hotel

The guest experience your customers get in your hotel might affect your income and the image of your hotel. Therefore, providing an excellent hotel customer experience in your hotel may be both a marketing and a profit-generating strategy. With an increased growth in the hotel industry, hotel owners may devise new tactics to ensure customers […]
How to Create a Hotel Marketing Plan

In the hospitality industry, trends are constantly changing, thereby presenting you with an opportunity of devising functional strategies and an effective hotel marketing plan. But devising a marketing plan may sound as daunting as rocket science. Whether you’ve established a new hotel or are working to rebrand an existing one, having a defined marketing plan […]
How to Repair Your Hotel’s Online Reputation

Running a hotel is not a walk in the park! Things can get pretty rough when you are clouded by multiple moving parts: from managing the bar, customer service, and online presence. Get a few things wrong and in the blink of an eye, your online reputation is damaged. Furthermore, the current digital era affords […]
Why Should my Clients Book Directly with my Hotel?

For years now, Online Travel Agencies (OTAs) like Booking.com, TripAdvisor Inc, or Expedia, have been the go-to booking websites for most travelers. Amidst intense competition in the hospitality industry, it is a no-brainer that your hotel should be listed in multiple OTAs. It will increase your brand visibility and help you reach untapped markets. Nonetheless, […]
How to Create an Online Booking System in 4 Steps

If you’re trying to scale the heights of the hospitality industry, consider adopting intelligent tools that will ease your daily tasks and generate revenue at the same time. One tool for instance, is an online hotel booking system � a technological tool that can easily capture and process direct online bookings. It is your ticket […]
3 Essential Hotel Management Software Features

Within the hospitality industry, technology continues to play an important role for hoteliers. Without a doubt, hotel management software has made transformative impacts, especially in improving how businesses operate. In hotel software, however, there is often a misconception that one-size-fits-all. Different hotels have different needs based on multiple factors, such as geography and property size. […]
Hotel Booking Software : The Guide to Choosing the Right Program

Today’s article is for cottage owners. Cottages are fantastic places for tourists to stay and are becoming ever-more present in Europe and across the world. The offer has grown exponentially over the past 10 years and now all kinds of travellers can find their perfect cottage, with stays in high-end, rural or green cottages for a […]
Amenitiz: Our green commitment

Climate change is a reality. The impacts are being felt more and more and the risks for property owners, especially those in mountain resorts or near the coast, are real. Companies have an essential role to play in helping our society to transition to low carbon consumption and a sustainable lifestyle. At Amenitiz, we’re committing […]
How can I reduce my property’s carbon footprint?

Today, more and more travelers are taking into account ecological criteria when selecting accommodation. As a hotelier, it is important to know how to highlight your eco-responsible side to your customers. In addition, reducing your carbon footprint will also help you reduce your operating costs: it’s a win-win commitment! If you want your hotel to […]
French hotels facing major upcoming sporting events

Paris has long been the leading tourist destination in the world. Even if this area is facing a rough competition, France is still hosting more and more tourists each year. The increase of tourist accommodation supply could be interpreted as a symbol. In addition to its global appeal already well defined, France will witness its […]
Inspiration : 3 innovations that make life easier for hoteliers

Technological innovations are affecting and disrupting many sectors. The evolution of society has given birth to new needs and new desires. These innovations are created to meet their new needs. The hospitality sector is subject to more and more innovations. They facilitate the lives of hoteliers and professionals alike, but also that of the customer. […]
Bed and Breakfast : how to take advantage of low seasons ?
While October is coming to an end, the low season is starting for many Chambres d’hotes. Contrary to hotels the Chambres d’hotes don’t have frequent tourist customers. The Chambres d’hotes are exclusively occupied in vacation periods mainly by travelling families. So, if you’re not located in the mountains or if you’re not in a zone […]
Women : a different type of clientele. What are the issues in question ?

Where the female client stands in the hospitality industry is a question that has many answers Hospitality reflects and adapts to the changes made by western society. Thus, the issues related to female clients in the hospitality sector is becoming more and more relevant. In this industry, 70% of the worldwide travellers are females where […]
Independent Hotels Advantages and Competitiveness Compared to Chains

These independent hotels now account for 50% of the French hotel pool. They are mostly small-capacity hotels (26 rooms on average) managed by a family. They are important players in the hotel market worldwide. And benefit from many advantages over the big hotel chains. However, the competition is there, so what do they have to […]
Having a committed hotel: examples from Latin America

Environment and society, committed hotels : a win-win bet Betting on a committed hotel is today a winning bet both financially and in terms of reputation. Many hotels in Latin America have made this bet. Turning natural resources into energy : alto atacama – chile Located in the heart of the Alto Atacama Desert in […]
How to improve your hotel ranking on google ?

We are all aware that ranking poorly on Google searches is a major drawback in the hotel industry. OTAs such Booking clearly have a predominance across search engines, mainly due to their extensive budgets allocated to their SEO (Search Engine Optimazation) strategy, such as Google AdWords. However, whereas it is extremely difficult to rank as […]
The cottage and Bed and Breakfast today

How to have a prosperous establishment with a guaranteed future? If we go back 6 years, the market for gites and guest rooms was not so complex. The rise of E-tourism players such as Airbnb, Tripadvisor or Booking has multiplied the offer. At that time the 3 key decisions to enter the market of gîtes […]
More than a hotel an experience

To differentiate oneself on the hotel market and remain competitive, one has to offer one’s clients not just a hotel but an experience: culinary safaris, partnerships with tourist and event agencies, one has to sell the unique, the extraordinary… How can we do this, attract new customers and increase customer loyalty? By integrating the “local […]