5 Tips for Successful Hotel Marketing Strategies in the Year 2023


Marketing is a complex business, one of those things you never stop learning. This does not mean, however, that you cannot learn the basics of how to advertise your business effectively and reach as many customers as possible. In recent weeks, we have talked about Google Hotels and Google Vacation Rental, two excellent—and free—Google functions […]

Discover all the reasons why Google Hotel Search will revolutionise your hotel revenue

Did you ever ask yourself what is the magic way to make your hotel or your flats visible on Google? Like Someone is searching for accommodation and boom: your property appears right there. Like an oasis in the desert, with your beautiful website and your competitive prices. Well, it’s not magic, unfortunately, is Google, as always. […]

Send Out the Google Hotel Search Party

Hoteliers Assemble – GHS is Here to Help! We’re almost at the point where the word Google can step up and replace the word ‘Internet’ in the dictionary so it should be of no surprise to anyone that the software giant has been slowly but surely elbowing it’s way to the front of the queue […]

How to Create a Hotel Marketing Plan

In the hospitality industry, trends are constantly changing, thereby presenting you with an opportunity of devising functional strategies and an effective hotel marketing plan. But devising a marketing plan may sound as daunting as rocket science. Whether you’ve established a new hotel or are working to rebrand an existing one, having a defined marketing plan […]

The Amenitiz Referral Program is live!

We are finally glad to announce our Online Referral Program is live. We worked hard to make it come true so we want to tell you first what the Program is all about and why we believe in it so much! Why a Referral Program? The last few months have been obviously incredibly challenging for […]

Hotel booking software : The guide to choosing the right program

Today’s article is for cottage owners. Cottages are fantastic places for tourists to stay and are becoming ever-more present in Europe and across the world. The offer has grown exponentially over the past 10 years and now all kinds of travellers can find their perfect cottage, with stays in high-end, rural or green cottages for a […]

The Amenitiz’ Tech Newsletter #8 – March 2020

The month of March 2020 has been eventful for Amenitiz: much like a lot of you, we had to face the consequences of the confinement and the decrease of activity. However, our team is not giving in even a little bit: every Amenitizer is working from home from sunny Barcelona to make sure we can […]

Hospitality : France part 1

The “customer is king” – this motto is truer than ever in the hotel industry. The high level of competition and the multiplication of offers oblige professionals to always remain attentive to the needs of travellers. It is essential to know what irritates these travellers and what are the imperatives that should not be overlooked. […]

Women : a different type of clientele. What are the issues in question ?

Where the female client stands in the hospitality industry is a question that has many answers Hospitality reflects and adapts to the changes made by western society. Thus, the issues related to female clients in the hospitality sector is becoming more and more relevant. In this industry, 70% of the worldwide travellers are females where […]

How to improve your hotel ranking on google ?

We are all aware that ranking poorly on Google searches is a major drawback in the hotel industry. OTAs such Booking clearly have a predominance across search engines, mainly due to their extensive budgets allocated to their SEO (Search Engine Optimazation) strategy, such as Google AdWords. However, whereas it is extremely difficult to rank as […]

Get your hotel rating

Following the reform on the referentials of tourist residences, Atout France has set up a new interface of the site to simplify the steps to be taken to obtain the classification of its establishment. This new platform allows a total dematerialization of procedures and formalities. From now on, hoteliers will be able to carry out […]

Guide to tourists accommodation offers

When planning a vacation, travellers have a choice of several types of accommodation. While the hotel is considered the traditional form of accommodation, other forms have emerged to adapt to the new expectations of travellers. Today, each option has its own characteristics and adapts to each type of budget. With more than 156,000 tourist establishments […]

Tech update #5 – jan / feb / mar

The last three months have been full of new innovations at Amenitiz. New tools and new designs! Find out now the new features which are going to simplify the management of your property. Say hello to our latest tool! Many of you asked for a more detailed planning, a way to see what’s happening in […]

Leave everything to open a rural cottage

Changing your life, earning an additional source of income, optimising a property… These are the main reasons that motivate owners to open a rural gîte. Considered as a furnished tourist accommodation, the gîte is a fully furnished and equipped dwelling and is reserved for the exclusive use of the tenant. This ambitious project requires both […]

Bring travelers together around a Bed and Breakfast

For travelers, the table d’hôtes is synonymous with sharing and exchange around a meal concocted by the host of the house. This moment of conviviality is an opportunity to discover the culinary specialties of the region. Many guesthouse owners have decided to embark on this adventure following the opening of guest rooms. However, this project […]

10 tips for welcoming foreign travelers to your hotel

In 2018, France welcomed nearly 90 million foreign travelers. A new attendance record for our country, which has become the world’s leading tourist destination. Faced with an international clientele, it is necessary for hoteliers and accommodation owners to understand their expectations. Indeed, foreign travelers are sensitive to the quality of the welcome that contributes to […]

The tourist tax, a real resource for tourism

With more than 246 million euros collected in 2014, the tourist accommodation tax is a real source of revenue for the municipalities. This tax was created in 1910 in France to support the development of tourism in holiday resorts. Travellers staying in an establishment for remuneration must in some cases be exempt from this tax. […]

Gîtes de France joins forces with Expedia to develop its notoriety

Gîtes de France sets out to conquer the whole world. The association has just signed its first partnership with an online travel agency: Expedia. Thanks to this agreement, it is now possible to book a Gîtes de France rental on Expedia. This is a real gain in visibility for the association, which can now reach […]

Airbnb eliminates service charges for travellers

Airbnb has decided to simplify the booking process on its platform by removing the passenger service charge. Until now, the American company had been proposing a default model for the payment of service fees. Both the traveller and the host were required to contribute to these costs. Now hoteliers and guests can decide to bear […]

Reform on the reference system for tourist residences

If you are a manager of a tourist residence, you have probably heard about the reform of the classification system. Today, a residence is classified according to the services and facilities offered by the establishment. Some criteria are mandatory, others are optional to allow the owner a certain amount of freedom in the layout of […]