} <script type="application/ld+json"> { "@context": "https://schema.org", "@type": "Person", "@id": "https://amenitiz.com/en/author/roger-howroyd", "name": "Roger Howroyd", "givenName": "Roger", "familyName": "Howroyd", "jobTitle": "Senior SEO Specialist", "description": "Roger Howroyd is a Senior SEO Specialist at Amenitiz, where he specializes in helping independent hoteliers across Europe optimize their digital presence and grow direct bookings through blog articles relevant to hotel owners. With 5 years of experience in technology and digital marketing, Roger has worked with hundreds of accommodation providers to implement data-driven strategies that increase revenue and operational efficiency. At Amenitiz, Roger focuses on SEO strategy, content marketing, growth and AI initiatives, creating educational resources that empower hoteliers to compete effectively against OTAs and maximize their property management systems.", "image": { "@type": "ImageObject", "url": "https://cdn.prod.website-files.com/686b77875b8b392b250a7d0f/691dab1daf86db3792b93c37_Roger-Howroyd-Amenitiz-Author.avif", "caption": "Roger Howroyd - Senior SEO Specialist at Amenitiz" }, "url": "https://amenitiz.com/en/author/roger-howroyd", "email": "roger.howroyd@amenitiz.com", "sameAs": [ "https://www.linkedin.com/in/rogerhowroyd/", "https://amenitiz.com/en/author/roger-howroyd" ], "worksFor": { "@type": "Organization", "name": "Amenitiz", "url": "https://amenitiz.com", "description": "All-in-one hospitality technology platform for independent hoteliers" }, "address": { "@type": "PostalAddress", "addressLocality": "Barcelona", "addressCountry": "ES" }, "knowsAbout": [ "SEO", "Search Engine Optimization", "Hotel Technology", "Property Management Systems", "Revenue Management", "Content Marketing", "Digital Marketing", "Hospitality Marketing", "Direct Bookings", "Hotel SEO", "AI in Marketing", "Growth Marketing" ], "hasCredential": [ { "@type": "EducationalOccupationalCredential", "name": "SEMrush SEO Toolkit Certification", "url": "https://static.semrush.com/academy/certificates/070d377649/roger-howroyd_2.pdf", "credentialCategory": "Professional Certification", "issuedBy": { "@type": "Organization", "name": "SEMrush Academy" } }, { "@type": "EducationalOccupationalCredential", "name": "SEMrush Content Marketing Certification", "url": "https://static.semrush.com/academy/certificates/84fda4dd69/roger-howroyd_1.pdf", "credentialCategory": "Professional Certification", "issuedBy": { "@type": "Organization", "name": "SEMrush Academy" } } ], "alumniOf": [ { "@type": "EducationalOrganization", "name": "Universidad Europea Miguel de Cervantes", "description": "Master Degree in SEO, SEM and Web Analytics, Marketing" }, { "@type": "EducationalOrganization", "name": "ESERP Business School", "description": "Superior Grade in Marketing and Advertising" }, { "@type": "EducationalOrganization", "name": "EU Mediterrani", "description": "Marketing Career" } ] } </script>