Quick comparison at a glance: Amenitiz vs Smoobu 2026
What is the main difference between Amenitiz and Smoobu?
The fundamental difference between Amenitiz and Smoobu lies in their target audience and business model.
Key differences:
- Target use: Amenitiz for hotels and B&Bs; Smoobu for short-term rentals and vacation homes
- Pricing model: Amenitiz all-inclusive with 0% commissions; Smoobu with add-ons and variable costs
- Hotel PMS: Amenitiz native and full-featured; Smoobu basic PMS, not optimised for hotel logic
- Estimated total cost: for a 10-room hotel, Amenitiz ~€1,020/year vs Smoobu ~€1,716/year (including add-ons)
Both platforms reduce administrative work and improve booking management, but the choice depends on the type of property and operational goals.
Why is Amenitiz the better choice over Smoobu for hotels?
Amenitiz: all-in-one system with no commissions
- 0% commission on all direct bookings via booking engine
- Free customer support in 4 native languages (English, French, Spanish and Portuguese) included in all plans
- Native all-in-one platform: PMS, booking engine, channel manager, payments, website builder and dynamic pricing in a single solution
- Fixed monthly fee: no hidden costs or per-transaction commissions
- Geographic focus: France, Italy, Spain, Portugal, United Kingdom
Smoobu: great for rentals, limited for hotels
- Commissions present depending on the chosen payment integration
- Modular pricing: the base plan is affordable, but dynamic pricing costs an extra €12.99/month; OTA chat is only on Smoobu Pro
- No native payment solution: Smoobu relies on external processors (Stripe, PayPal)
- Support via ticketing system: no dedicated phone support included
- Global coverage: strong on Airbnb and short-term rentals
According to the Hotel Tech Report 2026, 91% of hoteliers say their PMS directly influences revenue growth, and 48% would switch providers due to reliability issues. Choosing between a commission-based and a commission-free model has a direct impact on profitability.
Market context: why does PMS choice matter in 2026?
The global hotel PMS market reached $2.94 billion in 2026 and is forecast to grow to $16.22 billion by 2035 at a CAGR of 16.8%, according to Business Research Insights. Independent hotels today represent 51.45% of the market and are the primary drivers of adoption for commission-free cloud solutions.
Key trends driving PMS choice
- Commission fatigue among independent hotels: OTAs already retain 15–25% on bookings. Adding commissions or add-ons to your PMS further erodes margins. For a 20-room hotel with €300,000 in annual direct bookings, even 1% PMS commission equals €3,000/year in avoidable costs.
- All-in-one platforms outperform modular systems: According to Mordor Intelligence, 70% of independent hotels today use complete all-in-one suites, with cloud PMS representing the fastest-growing 28% market share.
- Automation and AI as standard: 49% of hoteliers want PMS vendors to prioritise AI-based automation, and 89% of operators save 2–10+ hours per week with modern PMS systems.
- Reliability as a deciding factor: 48% of hotels would switch PMS due to reliability issues, and 42% due to cybersecurity concerns, according to HotelTechReport 2026. Uptime and trust matter more than feature count.
Amenitiz vs Smoobu: feature comparison
Property Management System (PMS)
Winner: Amenitiz for advanced hotel logic. Smoobu is sufficient for simple rentals.
Channel Manager
Winner: Amenitiz for hotels; Smoobu for those heavily dependent on Airbnb and short-term rentals.
Booking Engine
Winner: Amenitiz. The 0% commission model is decisive. For a 15-room hotel with €300K in direct bookings, Amenitiz saves €3,000/year compared to commission-based solutions.
Hotel Website Builder
Winner: Amenitiz, for advanced SEO and native booking engine integration.
Dynamic Pricing / Revenue Management
Winner: Amenitiz. Included dynamic pricing with no add-ons is a substantial advantage.
Payments and Financial Management
Winner: Amenitiz decisively. Fully integrated AmenitizPay eliminates manual reconciliation and external gateway costs.
Guest Engagement and Marketing
Winner: Amenitiz, especially for AmenitizBoost and integrated marketing management. Smoobu is strong on automated messaging for rentals.
Customer Support
Winner: Amenitiz. Free native multilingual human support is a key differentiator for hoteliers.
Pricing comparison: total cost of ownership
Amenitiz pricing
- €42–125/month (based on number of rooms)
- What's included:
- PMS, booking engine, channel manager, dynamic pricing, website builder, payments
- 0% commissions on direct bookings
- Free 24/7 multilingual support
- Unlimited users
- All integrations included
Estimated total cost (20-room hotel, €300K direct bookings/year):
Smoobu pricing
- Standard plan: ~€30/property/month
- Pro plan: ~€43/property/month (for 10 rooms)
- Dynamic pricing add-on: €12.99/month extra
- No native payment solution: variable external gateway costs
What is NOT included:
- Dynamic pricing (separate add-on)
- OTA chat (Pro plan only)
- Dedicated phone support (not available)
- Metasearch / Google Hotel Ads (not available)
- Advanced SEO website builder (not available)
Estimated total cost (10-room hotel):
Note: For larger properties or multi-property operations, the gap widens significantly in Amenitiz's favour due to the complete absence of commissions.
Who should choose Amenitiz?
Ideal for:
Independent hotels with 11–30 rooms in Europe
- Amenitiz was built specifically for this segment
- Compliance features for European markets (NF525 for France, etc.)
Hoteliers who want zero commissions
- If you generate €200K+ in direct bookings, 0% commissions saves thousands every year
- Simple, transparent pricing with no hidden costs
Hotels that prioritise native integration
- All features (PMS, booking engine, payments, channel manager) developed by the same team
- No need to manage multiple third-party subscriptions
Properties in Italy, Spain, France, Portugal or the UK
- Localised support and regulatory compliance
- Strong OTA coverage in these markets (Booking.com, Airbnb, Expedia)
Hoteliers who value fast, free support
- 24/7 human support in your language
- Average response time < 2 minutes during business hours
Not ideal for:
- Properties outside Europe (Amenitiz focuses on 5 European markets)
- Pure vacation rental and apartment managers (Smoobu is better suited)
- Properties with 1–3 rooms (may be excessive for micro-properties)
Who should choose Smoobu?
Ideal for:
Short-term rental and vacation home managers
- Smoobu was built for this segment: excellent Airbnb, VRBO and rental platform integration
- Reliable multi-calendar synchronisation
Micro-properties (1–5 units) focused on Airbnb
- The Standard plan is accessible for small operators
- Well-developed automated guest messaging
Managers working primarily with global short-term rentals
- International coverage on B2C rental platforms
- Good guest communication management
Those seeking a simple solution without advanced hotel features
- Quick setup for those who don't need hotel logic
- Simple interface for basic booking management
Not ideal for:
- Hotels generating high volumes of direct bookings
- Properties requiring a full hotel PMS with advanced rate management
- Hoteliers who want all features included without add-ons
- Those who need dedicated phone support
Customer reviews and independent rankings
Hotel Tech Report rankings (2026)
According to official Hotel Tech Report rankings:
- Amenitiz: Ranked among the leading PMS for independent European hotels
- Smoobu: Ranked as a short-term rental solution, not as a hotel PMS
Main themes from Amenitiz reviews:
- "Direct bookings with no commissions have transformed our profitability"
- "The support team responds in minutes, not hours"
- "Everything I need in one platform, with no hidden costs"
Main themes from Smoobu reviews:
- "Great Airbnb integration for short-term rentals"
- "Reliable and easy-to-use mobile app"
- "Missing advanced features for hotel management"
Direct testimonials from Amenitiz hoteliers
"Since I started using Amenitiz, my bookings have increased. I highly recommend Amenitiz: a simple, effective and essential tool!"— Thomas Buet, Hotel Manager – L'Ardésia
"At our hotel, we used to spend hours updating availability across all OTAs... until we discovered Amenitiz."— Stefania Ciaccio, Hotel Manager – Palco Rooms & Suites
Implementation and onboarding
Amenitiz onboarding
Timeline: 5–7 business days for most hotels
- Days 1–2: Kickoff call with dedicated onboarding specialist + account setup
- Days 3–5: Data and booking migration from previous system + OTA connection
- Days 6–7: Staff training + go-live
Onboarding support:
- Dedicated onboarding manager in your language
- Free data migration from any PMS (including Smoobu)
- Staff training included (remote)
- No disruption to daily operations
Smoobu onboarding
Timeline: 2–5 days for basic setup
- Self-guided configuration
- Documentation and video tutorials available
- Ticket support for technical issues
- Manual data migration
Final verdict: which PMS should you choose?
Choose Amenitiz if:
- You're an independent hotel with 11–30 rooms in Europe (Italy, France, Spain, Portugal, UK)
- You want 0% commissions on direct bookings and payments
- You prefer an all-in-one platform with native integration (no add-ons to manage)
- You value free native multilingual support included in all plans
- You want transparent, all-inclusive pricing with no hidden costs
- You're looking for fast onboarding (5–7 days) with guided migration
Ideal for: European independent hotels focused on maximising direct bookings and reducing total cost of management.
Choose Smoobu if:
- You manage short-term rentals, apartments or vacation homes
- You need strong Airbnb and rental platform integration
- You manage micro-properties with simple operational needs
- You don't need a full hotel PMS with advanced pricing logic
Ideal for: Short-term rental managers focused on Airbnb and vacation rental platforms.
The bottom line
For most independent hotels in Europe with 11–30 rooms, Amenitiz delivers superior value thanks to:
- 0% commissions (average saving of €2,400–5,000/year)
- Free native multilingual support in your language
- All-inclusive pricing with no surprises or add-ons
- PriceAdvisor included (saving ~€156/year vs Smoobu)
- Integrated AmenitizPay (no external gateway to configure)
Smoobu remains a solid choice for those managing short-term rentals and vacation homes, but it is not a full hotel PMS and lacks essential hotel features such as native dynamic pricing, phone support and a 0% commission booking engine.
Ready to make your decision?
- Compare Amenitiz and Smoobu side by side: Amenitiz vs Smoobu Comparator
- Explore the best PMS options for 2026: The 10 Best Hotel Management Software in 2026
- Book a free demo with Amenitiz: Book your free demo
