More direct bookings start with better visibility on Google. In this first episode of What's New at Amenitiz, co-founder Alexandre introduces two AI-powered features that do the SEO heavy lifting for you: no technical knowledge required.
Why SEO still matters for hotels in 2025?
Every hotelier knows that ranking on Google and Bing drives direct bookings. But most properties leave significant SEO value on the table: not because they don't care, but because optimising images and pages is time-consuming and often requires specialist knowledge.
Amenitiz is changing that. These two new features bring enterprise-level SEO automation to independent hotels and small chains alike.
Feature 1: AI-generated alt texts for all your photos
What is an alt text, and why does it matter?
When you upload a photo to your website, search engines can't actually 'see' it. They rely on the image's alt text (a short written description) to understand what the image shows. Without it, your photos are invisible to Google, and so is the SEO value they could carry.
Alt texts are also critical for web accessibility, which is increasingly a ranking factor in its own right.
How it works:
- You upload any image to Amenitiz, whether it's a room, a common area, or a website gallery photo.
- Amenitiz automatically sends the image to Claude (Anthropic's AI model).
- Claude returns an accurate, SEO-optimized description in every language activated on your site.
- The ALT text is applied instantly. You can edit or regenerate it at anytime.
This means every image you've uploaded (and every image you'll ever upload) will have a properly written alt text, across all your active languages, with zero manual work.
Feature 2: AI-generated meta titles & meta descriptions
What are meta tags, and why do they drive clicks?
Your meta title and meta description are the two lines of text people see when your hotel appears in Google search results. They don't just influence ranking, they determine whether someone clicks on your result or scrolls past it.
A well-written meta description acts like a mini ad for your page. A poorly written one (or none at all) loses you bookings before a traveller even lands on your site.
How it works:
- When you create a new page in Amenitiz (a room type, a dining page, an activity, etc), all the page content is sent to an AI model.
- The AI generates a meta title and meta description specifically optimized for both search engine ranking and click through rate.
- You can edit, review and publish, or use the suggestion as-is.
The result: every page on your site is properly indexed, clearly described to Google, and written to convert searchers into visitors.
The bottom line: SEO that works while you sleep
These two features directly reduce the gap between hotels that invest in SEO agencies and those that don't. With Amenitiz, you don't need to understand alt attributes or SERP snippets: the platform handles it for you, in every language, every time.
Direct bookings are the most profitable bookings. Better SEO is the fastest path to more of them.
These features are live now for all Amenitiz customers. Log in to your dashboard to see them in action, or speak to your account manager to learn more.
Next week: a new episode of What's New at Amenitiz. Stay tuned.
