Hotel restaurant : 10 tips to improve your offer and attract outside customers

Do you know how many French people think of reserving a table in a hotel restaurant? Very little! Too little even for the taste of hoteliers who find that their restaurant is running well below capacity. At first glance, it would seem that hotel restaurants have a certain “advance” over other restaurants because they can […]

Why have an “Instagrammable” hotel?

A recent British study show that 40% of Millennials choses their travel destination based on its “instagramability”. Hotels are aware of this and attach more and more importance to their interior, their decor, for a hotel to work it must be photogenic!  What are the advantage of an instagrammable hotel? Visibility: Today, the saturation of […]

Hotel and accommodation owners, take control of your website !

We agree, as a hotel owner or hotel manager, you haven’t really studied to be a developer and update your website yourself. And yet, updating your hotel’s website is essential. Who hasn’t experienced that horrible frustration? You just hired a photographer and you have some absolutely hot pictures! You can’t wait to integrate them into […]

Get your hotel rating

Following the reform on the referentials of tourist residences, Atout France has set up a new interface of the site to simplify the steps to be taken to obtain the classification of its establishment. This new platform allows a total dematerialization of procedures and formalities. From now on, hoteliers will be able to carry out […]

Create familly-friendly offers

Travelling as a family is an opportunity to share moments together, to strengthen family ties weakened by daily life. However, for some families, hotel holidays can prove to be a real headache (cost of extra activities, children’s pace…). They then prefer to rent an independent apartment for more privacy. However, family travel is a very […]

8 tips to improve the referencing of your website

The referencing of a website corresponds to its position in the search results following a request launched by an Internet user. Every hotelier dreams of seeing his site appear in the header of the results. However, optimization work is necessary to please the Google algorithm. The search engine will analyze each page of the site […]

Create formulas to increase reservations

In search of experiences and adventures, today’s travellers like to plan activities during their stay to discover the surrounding area. The emergence of packages that generally combine accommodation and activities is increasingly attractive to travellers. This system of offers is aimed at both g�te owners and hoteliers. Based on collaboration with local companies, a package […]

Bring travelers together around a Bed and Breakfast

For travelers, the table d’h�tes is synonymous with sharing and exchange around a meal concocted by the host of the house. This moment of conviviality is an opportunity to discover the culinary specialties of the region. Many guesthouse owners have decided to embark on this adventure following the opening of guest rooms. However, this project […]

5 spaces to be installed in his hotel to seduce the millennials

The new generation of travelers, also known as the Millennials, is changing the practices of the hotel industry. It must be said that these young people grew up in an ultra-connected world, where travel has become increasingly easy thanks to the rise of technology. More than just a place to sleep, the traveler expects a […]

10 tips for welcoming foreign travelers to your hotel

In 2018, France welcomed nearly 90 million foreign travelers. A new attendance record for our country, which has become the world’s leading tourist destination. Faced with an international clientele, it is necessary for hoteliers and accommodation owners to understand their expectations. Indeed, foreign travelers are sensitive to the quality of the welcome that contributes to […]

8 reasons why a hotelier should create a website

Nowadays, most travelers book their stay online. This trend can be explained by the development of OTAs. These large platforms allow travelers to book accommodation in just a few clicks from a wide choice. This service is paid for by the hoteliers who have to pay a commission on each reservation. Thus, some of them […]

Create a coworking space to boost your hotel

Coworking areas are constantly developing in the large conurbations. These large open and shared spaces welcome people who wish to work in groups or solo. This location is very popular with contractors who can rent space at a reasonable price and without obligation. This is why hoteliers have decided to take advantage of this trend […]

Lonely travellers, understanding their needs

Tourism professionals are witnessing the emergence of a new type of traveller: the lonely traveller. The Momondo agency reveals that 60% of adults have already travelled solo. However, the current offer of accommodation is not adapted to this clientele. Hotels generally offer double rooms at the expense of solo travellers. Hoteliers must therefore take into […]

How does a traveller select his accommodation for his holidays?

The development of distribution channels has multiplied the means of booking a hotel. Today, it is now possible for a traveller to book an establishment online on different platforms. However, landlords are not mentalists, it is difficult for them to identify the factors influencing the reservation of an accommodation. As a hotelier, it is interesting […]

4 effective tips to improve direct bookings on your B&B website

Most people think that running bed and breakfast is quite fun. But, at the end of the day, it is a business and bed and breakfast owners need to find ways to make money from it. For most B&B owners, direct bookings are the most beneficial for them as they do not have to pay […]

Digitizing customer relations : e-concierge services

In the digital age, the smartphone has become indispensable for everyday tasks. We use it to discuss, to find our way around, to obtain various information … The e-conciergerie has developed a new application to integrate daily exchanges between travellers and hoteliers. Who has never asked the reception of their hotel for information on places […]

Seniors, an interesting clientele for hoteliers

They are nearly 4 million to travel to hotels in France each year. Seniors, representing anyone aged 50 and over, is a category of clientele that is often wrongly underestimated by some hoteliers. And yet� This one is really interesting since it carries out longer stays in hotels than a younger clientele. What senior expect […]

Hotel customer data: a strategic lever to increase direct bookings

Over the last few years, the OTA sector (Booking, Expedia…) has become more and more consolidated leading to less and less competition. This underlying trend is inexorably leading to an increasingly dominant position of these players over hoteliers. The latter have less direct contact with their own customers because of these intermediaries and the lack […]

Digitalisation, the future of the hotel industry

Digitalisation? Yeah like most independent hoteliers you know what it is and how important it is, but you haven�t gotten to it yet. You rather spend time with your guest right? after all this is why you decided to become an hoteliers in the first place, not because you always loved sitting behind a desk […]

How do I analyse the SEO of my hotel’s website?

In our article, How to analyze the SEO of my hotel’s website, we will come back to what SEO is and we will present different tools to establish an SEO diagnosis of its site. WHAT IS SEO? Natural referencing, more generally called SEO for ‘Seach Engine Optimization’ aims to optimize your rank in the results […]